Search Engine Marketing or SEM is an umbrella term used to refer to all activities that can improve your web presence. Search Engine Optimization is one part of Search Engine Marketing or Digital Marketing while the other part includes Social Media Marketing and Pay-Per-Click Campaigns. All these activities have a single aim which is boosting the number of visitors to your website. As you can learn from the Search Engine Optimization page, the outcome of the teams efforts depend on the design of the website, the quality of content and the smart ways in which the back-links are built for the site. Running PPC campaigns and Social Media Marketing includes some aspects of the SEO along with an underlying responsibility of making an intelligent investment to marketing your practice. Smart SEO and brilliant investment to marketing your practice can give you outstanding results in the form of leads.
Search Engine Marketing includes both organic marketing (SEO) and paid marketing of various types such as display ADS, Mobile ADS and Map ADS. If you have already checked out our Search Engine Optimization page, you probably might be wondering as to why paid marketing is required when there is SEO. Well, the answer is remains the same as the ultimate goal of digital marketing, which is DRIVE MORE TRAFFIC to your website. One addition here is that the leads in the case of paid marketing can be of higher quality. Everything, from the tone of the content to the design, in a Search Engine AD or Social Media AD is custom-made in way where your potential patient is quicker in making the decision about his/her visit to your office.
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