Most healthcare industries focus on patient care and comfort to such an extent that supplementary marketing providers like digital improvements are at times not even considered. The need for digital improvements have become a mandate since 77% of patients do their research over the web and 80% of users use the online platform to answer their health queries (Pew Internet and American Life project).
Clients, costs and the virtual market: The trend has pointed to a need of digital marketing for healthcare. There are additional success instigators in choosing to add online visibility
Demographic specificity: Doctors can entail messages suitable for a specific query and a specific demographic representation.
Behavior analysis: Practitioners can now monitor the response to website offers and query solutions and execute accordingly.
Flexible marketing: Refining responses, effective adaptations to suit customer needs and evaluation of customer concerns, move away from rigid marketing practices.
Outreach and cost effectiveness : Easier outreach with accuracy beats the investments that are needed to achieve the same with traditional marketing
Local SEO - Creating specific content, improving user experience and convenience, marking site maps for easier SERP ranks, prioritizing search volumes, backlinks and keywords revolve around localizing SEO strategies. Particularly in the medical field, many business practitioners face errors that can be straightened out with the application of local SEO.
- Patients may be confused - They might usually rely on the office reception staff to redirect them to the right faculty or clinic, which could be time consuming and irrelevant. Instead optimized sites for specific queries and needs, solve the issue, while also save precious time.
- Duplicate listings - A single entity that is listed more than once on a single search engine platform can be qualified to be listed in a duplicate manner. How is this infectious? It could potentially drive people to competitors and a health practitioner could lose out on clients and business. Local SEO's abide by Google’s guidelines by avoiding the creation of multiple websites for a single location.
- Fighting competing visibility - Ranked as one of the top three visible sites in a SERP, ensures fierce and promising competition and higher credibility among other health competitors.
Characteristic quality of content - It must align with the patient's satisfaction. Growth milestones, specific audiences and highlighted messages must be connected. Filtering search volume keywords and frequently asked queries, digital strategies can be managed to smoothen interactions between clients and the organization. Health related content must be updated, covering immediate queries, website layout design that complements these patient centered data by:
- Conducting interviews with interested patients and clients
- Planning content beforehand and writing briefs methodically, based on the results obtained above
- Incorporating relevant and credible information based on secondary research data, collected to boost content value.
Social media: Communication, connectivity, prorogation and delivering up to date information to impatient clients, is what the social media in the health industry all about. Campaigns and diversified information can be compressed into a single platform to generate powerful outcomes such as:
- Patient engagements - If effectively executed, health care professionals can elaborately straighten concerns of patients, online. Support groups and "share your story" platforms online can mould a more personalized touch to an estranged depiction of practitioners. Featuring success stories, news and patient discussions are all boosters of reputation.
- Physician engagements - Harmonious connection and execution of doctors with one another to effectively combat challenges posed by the work environment, better research inputs and a lower chance of committing errors while creating a more hospitable work environment.
- Wider outreach - Scattering important informative messages to a wider, interested audience with a potential to stick on.
Maintaining reputation - Impressive performance of practitioners are overshadowed by a couple of negative reviews, scarring their reputation instantly. It's hence essential to manage this efficiently online by:
- Flooding positive reviews: To tackle a few black sheep. Using management tools helps in sharing positive reviews and numerically increasing it to combat negative ones.
- Dealing with negative reviews: By instantly notifying the practitioners with unhappy concerns and clarifying it immediately.
Surveying patient's concerns: This is by enabling the creation of platforms that assesses patient concerns, queries and issues, building trust by communicating effectively and personally and improving possibilities of retaining them and using the satisfied patients to attract more of the same and practicing the above mentioned on future clients.
- Regular data tracking to optimize ROI- To track one's return on investment (ROI), net revenue, number of visitors and contacts must be regularly tracked using metrics that focus on patient retention.
- Cost of acquiring a patient - Keep tabs on total investment and worth by calculating the total cost it takes to acquire 1 patient. Using leads from PPC ads and tracking it to a landing page can accurately provide a statistical figure.
- Retention rate - Rate of retention can be manually calculated by regularly updating the number of initial customers, new customers and number of customers at the end of the period.
- Customer response time - Can be tracked by digitally configuring websites to track the time taken by customers to share their experience or respond to a service.
To make the entire process of regular tracking convenient, Dental Hub a portal which provides a simpler approach to organizing important data of patients such as calls, forms and more from a single dashboard!